Wieder Rekordzahlen: bei der spanischen Marke Cupra weht ein kräftiger Wind von hinten
Cupra Verkaufshitparade 2022
Cupra in Europa
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| Ein echter Cupra: der künftige Tavascan wird rein elektrisch angeboten |
So geht es weiter
Dedicated to our english readers
The results drove the company’s financial turnaround in a year that saw a continuing shortage of semiconductors and other essential parts. In total, SEAT S.A. closed 2022 with 385,600 vehicles delivered, an 18.1% decrease on 2021 (470,500) because of these shortages.
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| Wayne Griffiths |
“2022 was an unpredictable year but we certainly made the best out of it,” said Wayne Griffiths, CEO of SEAT and CUPRA. “CUPRA continued to exceed expectations and cemented its position as Europe’s fastest-growing automotive brand. Our remarkable delivery numbers prove that demand for the brand and its electrified vehicles show no sign of slowing down.”
“Faced with continuing semiconductor and part shortages, we made the strategic decision to prioritise higher-margin CUPRA models over SEAT cars. This inevitably impacted the number of SEAT vehicles we delivered but was essential to provide long-term stability for the wider company.”
Germany continues to be SEAT S.A.’s leading market, with 105,300 vehicles sold, a 1.2% increase on 2021 (104,100). Spain held its position as the company’s second largest market with 62,900 cars sold, 23.1% less than the previous year (81,800), followed by the United Kingdom, with 36,600 sold, 27.9% less than 2021 (50,700). Italy overtook France as the company’s fourth largest market, reaching 25,300 units sold, 8.6% less than 2021 (27,600), while deliveries in France fell 31.1% from 31,200 to 21,500. Beyond the top five countries, sales grew 7.6% in Portugal to 7,800 units.
2022: CUPRA and SEAT in numbers
The
brand’s bestselling and first standalone model, CUPRA Formentor, sold
97,600 units in 2022, accounting for 63.8% of the brand’s sales and more
than a quarter of SEAT S.A.’s sales. Meanwhile, CUPRA’s second most
popular model, the CUPRA Born, marked its first full year on the market
with 31,400 units delivered. Since its creation in 2018, CUPRA has sold
close to 300,000 vehicles.
CUPRA’s key European markets were Germany (58,400; 89.9% higher than 2021), the UK (14,400; +87.4%), Spain (13,600; +23.9%), Italy (11,300; +83.9%), France (7,600; +86.5%), Austria (5,400; +157.6%) and Switzerland (5,000; + 38.3%). Globally, CUPRA saw significant growth in Mexico (4,300; + 120.0%), Turkey (2,800; + 879.6%) and Israel (2,700; + 138.8%).
In 2022, CUPRA’s ambitious global expansion took on new momentum with its entry into the Australian market and the new City Garages in Lisbon, Rotterdam and Sydney. In 2023, the brand looks set to expand this global network with new openings in Berlin, Madrid and Paris.
232,700 SEAT cars were delivered in 2022, a 40.5% decline from 2021. The SEAT Arona maintained its position as the brand’s bestselling model (71,000 units; -33.5% on 2021), followed by the SEAT Ibiza (51,300; -46.4%), and the SEAT Leon (41,500; -47.3%). SEAT’s largest markets were Spain (49,200; -30.4%), Germany (46,900; -36.0%), the UK (22,200; -48.4%), Italy (13,900; -35.2%) and France (13,900; -48.8%). The brand hit a major milestone in 2022 when it sold its millionth SUV.
“Demand for both SEAT and CUPRA remains very high, with a record order bank for both. Our strength can be found in our brands’ desirability and wide offer to customers, from the most efficient traditional combustion engines to 100% electric vehicles,” said Kai Vogler, Executive Vice-President for Sales & Marketing, SEAT S.A.
The company’s global production, including production of the Audi A1, remained at similar levels to 2021 with 478,954 cars manufactured, a drop of 1.1% on the previous year (484.046). Production at the company’s Martorell plant decreased by 4.8% to 366,764 due to the supply shortages.
2023: When dreams come true
2023
will be a year of milestones for the company. CUPRA’s dream will become a
reality with the official global launch for the series version of the
CUPRA Tavascan, the brand’s first all-electric sporty SUV. CUPRA will
also increase its offering, with new versions and new engines available
across the existing range.
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